Haus of Cherokee master logo
Haus of Cherokee
Loading the Haus
The Journal

Selected works from the Haus atelier.

A considered record of brands the studio has composed, refined, or reimagined — each presented as a feature, not a thumbnail.

01
Brand Development
Studio Master Brand
Feature No. 01

Haus of Cherokee

The studio's own master brand — a feminine, editorial expression of luxury creative direction.

Founder portrait for Haus of Cherokee brand campaign
The Challenge

Compose a master brand confident enough to lead a luxury studio while quietly inviting the right clientele in.

The Creative Approach

A warm palette of espresso and gold was paired with editorial typography and a singular feminine mark — restrained, collectible, unmistakably Haus.

The Outcome

A defining identity that anchors every client engagement and signals the caliber of work delivered.

Gallery of Deliverables
3 pieces
Haus of Cherokee creative direction
Creative DirectionDetail
Haus of Cherokee master mark
Master MarkDetail
Haus of Cherokee editorial composition
Editorial SystemDetail
02
Hospitality & Restaurants
Hospitality Campaign
Feature No. 02

Spice House Buckhead

A private island-inspired dining concept reaching for nightlife polish and destination status.

Spice House Buckhead Luxe Room campaign artwork
The Challenge

Position the Buckhead location as a destination — elevating private dining and events above standard hospitality marketing.

The Creative Approach

A cinematic campaign system led with rich contrast, deliberate typography, and a luxe room narrative built for repeat bookings.

The Outcome

A recognizable hospitality identity that anchors private dining inquiries and signature events.

Gallery of Deliverables
3 pieces
Spice House Buckhead Luxe Room
Luxe Room CampaignDetail
Spice House campaign material direction
Material DirectionDetail
Spice House sister concept campaign
Concept SystemDetail
03
Hospitality & Restaurants
Restaurant Campaign
Feature No. 03

Spice House Lithonia

A Caribbean dining concept reimagined as an aspirational, transportive visual narrative.

Spice House Lithonia campaign artwork featuring luxury dining identity
The Challenge

Translate cultural richness into a campaign that feels premium, memorable, and unmistakably branded across every channel.

The Creative Approach

Bold contrast, considered cultural cues, and nightlife-forward storytelling shaped an immersive visual identity.

The Outcome

A campaign that travels — recognizable on the feed, on the door, and in the room.

Gallery of Deliverables
3 pieces
Spice House Lithonia hero campaign
Hero CampaignDetail
Spice House Buckhead companion creative
Companion CreativeDetail
Spice House Lithonia print direction
Print DirectionDetail
04
Hospitality & Restaurants
Hospitality Website
Feature No. 04

The Privacy Room

An intimate restaurant and private dining experience composed for guests who value discretion.

The Privacy Room website home screen
The Challenge

Build a digital presence that mirrors the intimacy of the room — elevated, considered, and effortless to use.

The Creative Approach

A focused web composition placed atmosphere first, followed by reservations, events, and a quiet hospitality narrative.

The Outcome

A site that reads like an invitation rather than a directory — supporting bookings while preserving the room's mystique.

Gallery of Deliverables
3 pieces
The Privacy Room mobile composition
Mobile CompositionDetail
The Privacy Room material palette
Material PaletteDetail
The Privacy Room editorial detail
Editorial DetailDetail
05
Beauty & Wellness
Beauty Launch
Feature No. 05

Lumalux Beauty

A beauty concept built around softness, anticipation, and quietly aspirational product storytelling.

Lumalux Beauty mobile launch creative
The Challenge

Introduce a new beauty brand with the immediate desirability of an established luxury house.

The Creative Approach

Refined contrast, glow-led product styling, and a feminine launch system carried the brand from teaser to release.

The Outcome

A debut presence that reads as collectible — building anticipation before a single product was held.

Gallery of Deliverables
3 pieces
Lumalux Beauty launch composition
Launch CompositionDetail
Lumalux Beauty packaging direction
Packaging DirectionDetail
Lumalux Beauty editorial styling
Editorial StylingDetail
06
Professional Services
Professional Brand Site
Feature No. 06

Foundation Hub

A mission-led organization in need of gravitas, clarity, and an enduring sense of credibility.

Foundation Hub website design desktop view
The Challenge

Communicate community impact with the polish and authority of an established institution.

The Creative Approach

A composed identity and editorial site direction translated mission into a presence that feels both credible and aspirational.

The Outcome

A digital home that supports partnerships, donors, and community trust with quiet confidence.

Gallery of Deliverables
3 pieces
Foundation Hub desktop composition
Desktop CompositionDetail
Foundation Hub material palette
Material PaletteDetail
Foundation Hub print direction
Print DirectionDetail
A new chapter

Compose your own feature with the studio.

Start My Project
Industries ComposedHospitality & RestaurantsBeauty & WellnessProfessional ServicesBrand Development